If you are involved in traffic arbitrage, then you probably know how much ad moderation has increased in recent years. Facebook Ads, Google Ads and TikTok Ads algorithms are becoming smarter: they ban ads and accounts, sometimes even before you have time to click the “Run campaign” button. In 2025, the question of how to bypass the moderation of Facebook and other advertising platforms has turned into a real art that requires a comprehensive approach. Especially when it comes to gray offers and bypassing TikTok moderation in 2025.

Let’s talk about proven methods that help arbitrageurs successfully bypass moderation, know what to do if Google Ads bans, and continue to make a profit, even while promoting gray offers.

 

Why won’t ads be moderated in 2025?

In 2025, traffic arbitrage faces unprecedentedly strict ad moderation. Platforms like Facebook Ads, Google Ads, and TikTok Ads have significantly tightened their verification algorithms and ad placement rules. The reasons for this are varied: the growth of dishonest advertising, pressure from regulators, and the development of artificial intelligence technologies. The platforms analyze not only the content of ads, but also the advertiser’s behavior model – both technical and reasons for account bans are taken into account. As a result, it has become much more difficult to run ads “as before” – systems now immediately filter out suspicious content and closely monitor the behavior of advertisers.

Automatic moderation technologies and artificial intelligence

Modern advertising networks actively use automatic moderation. Special bots and algorithms with AI elements analyze text, images, and even videos in ads, comparing them with the rules. For example, Facebook Ads algorithms are able to recognize prohibited words or unacceptable content in images, and their network can view the entire video, identifying violating fragments. Google Ads and TikTok Ads have also implemented similar mechanisms: automatic filters instantly block ads if they find violations, often even before manual review. This means that advertising materials can be rejected for various (sometimes non-obvious) reasons, sometimes immediately after uploading the creative.

Why are accounts banned and how to avoid it?

Algorithms have become stricter not only towards the ads themselves, but also more harshly punish advertisers. In 2025, cases have become more frequent when the slightest suspicious activity leads to an account ban almost instantly. If the system decides that you are trying to bypass moderation (for example, detects a discrepancy between the ad and the landing page), the advertising account may be blocked without warning. Moreover, platforms are introducing new requirements: business and identity verification, restrictions on traffic sources, a ban on similar creatives, etc. All this seriously complicates the life of an arbitrator.

When trying to promote gray offers 2025 (gambling, cryptocurrencies, adult content, dubious dietary supplements) without special tricks, the campaign will either not be allowed at all, or the account will quickly be banned. As a result, even experienced webmasters are forced to constantly adapt and look for loopholes to make it possible to bypass moderation. Questions such as: “Why doesn’t advertising pass moderation?”, “How to protect yourself from moderation?”, “How to bypass Facebook moderation?” and “What to do if Google Ads bans?” are regularly raised in the arbitration community. There is no universal recipe, but one of the most effective loopholes is considered to be cloaking – more about it in more detail.

What is cloaking and how does it help in traffic arbitrage?

When direct launch of prohibited advertising does not bring results, cloaking comes to the rescue – a method of masking the real content from the eyes of moderators. Cloaking 2025 is not just a replacement of pages, but a full-fledged offer protection system. Simply put, cloaking allows you to show different pages to different visitors using the same link. In this way, arbitrageurs can hide content that violates the rules and still run advertising.

How does cloaking work in 2025?

Cloaking technology divides incoming traffic into two parts. For the first group – moderators, automatic bots and unwanted visitors – a “white page” (white page for arbitration) with safe content is shown. The white page fully complies with the rules of the advertising platform: it can be a simple business card site, a news article or other legal landing page that does not arouse suspicion. For the second group – real users from the target audience – a target site with an offer is displayed, the same selling landing page that cannot be shown to moderation (it is often called a “black page” or black page in advertising). As a result, control bodies see a decent white site, and ordinary people get an advertising offer. This approach is called content masking.

Filtering methods and protection of the offer from moderation

To distinguish a moderator from a potential client, cloaking uses filtering based on several criteria. There are two main methods – by User-Agent (user-agent filter) and by IP-address (ip filtering in cloaking). In the first case, a special script checks who visited the site by analyzing the User-Agent string. If, for example, the name of a search engine or moderator is specified (as is the case with Facebook or Google), the system displays a safe white page. If the User-Agent looks like that of a regular user, the visitor ends up on the offer.

In the second case, the IP address is analyzed. The script checks where the user came from. If you are targeting, say, only an audience from Ukraine, and a person came from the USA or from a data center IP address, they will be redirected to a white page. This way, all suspicious visits are cut off. Additionally, the visitor’s behavior, browser language, the presence of certain cookies, and other signs can be taken into account. All this helps to hide your offer from moderators and maintain communication. This is how traffic filtering works.

Why does cloaking remain popular in 2025?

Despite all the limitations and threats, cloaking in 2025 remains a key tool in traffic arbitrage. It helps launch advertising in verticals where it is simply impossible to pass moderation without masking – these are gambling, betting, nutro, adult, and other gray niches. For such areas, cloaking is actually the only way to get traffic on Facebook Ads, Google Ads, TikTok Ads, and other platforms. (For example, cloaking for TikTok is used today by almost everyone who promotes prohibited offers there.)

Advertising platforms, of course, are actively fighting against such circumvention of the rules: their algorithms are becoming smarter, databases of known bots are regularly updated, and recognition of content substitution is improving. But cloaking services are not standing still either — they are implementing machine learning methods, improving filters, and increasing the level of disguise as legal sites. Among them, the best cloaking services that provide built-in protection and analytics stand out. However, it is important to understand: cloaking is always a game on the edge, and success depends not only on the script itself. It is important to adhere to the following conditions:

• use clean domains that have not yet been banned;
• take the preparation of the white page seriously so that it does not arouse suspicion;
• properly configure traffic filtering;
• remember that even one mistake can lead to the blocking of an account, domain or entire advertising campaign;
• understand how to hide an offer from moderation without making blunders.

Simple self-written cloaking scripts may be suitable for a start to understand the principle of operation, but they are significantly inferior to professional services – in terms of filtering accuracy, speed of operation and stability. This is especially noticeable when it comes to scaling campaigns.
It should be borne in mind that search engines and advertising networks in general consider cloaking to be a violation. Robots see one content, users see another. This worsens the relevance of results and undermines the trust of platforms, which is why sites with cloaking often disappear from search results, and advertising accounts are banned without warning.

However, when properly configured, cloaking not only helps to hide the offer, but also allows you to track the effectiveness of advertising – especially in connection with trackers. Integration with analytics makes it possible to see the entire gap from click to conversion, and the system automatically distributes traffic between “white” and main pages.

Against all this, choosing a quality cloaking tool is especially important. Among the various solutions, Klo.Top stands out favorably with smart filtering, flexible settings, and built-in tracking.

Conclusion: how to protect yourself from moderation in 2025

For traffic arbitrage to bring stable results in 2025, it is not enough to simply master cloaking – you need to build an entire system around it. Regularly update domains, monitor traffic behavior after a click, test filters, and monitor the quality of both the white and main pages. Moderation does not stand still and sometimes even small details decide the fate of the campaign.

Remember: cloaking is not magic, but a tool that requires attention, flexibility and understanding of the process. Use it wisely, and then bypassing moderation will cease to be a headache, but will become part of an effective strategy. Good luck with traffic work — and may your campaigns live long and bring profit! 🚀

 

Frequently Asked Questions (FAQ)

How to bypass Facebook moderation in 2025?

• You need to use a comprehensive approach: high-quality creative, adapted landing page, tracker and, if necessary, cloaking. It also helps to have a pre-verified account and activity history without violations.

What to do if Google Ads bans you?

• Check the compliance of the landing page and creative, remove prohibited elements, create a new account through a verified business manager and, if necessary, use a white page.

Why is TikTok Ads not being moderated?

• TikTok algorithms are particularly sensitive to adult, nutraceuticals and cryptocurrencies. Use neutral pages, exclude prohibited words and try to launch through a white/black structure with a tracker.

What is a white page and a black page in arbitration?

• A white page is a legal landing page that complies with the platform’s rules. A black page is a hidden offer that only the target user sees. Their separate display allows you to bypass moderation.

How risky is cloaking in 2025?

• The risks are high: banning accounts, domains, and loss of traffic. But with proper configuration, filtering by IP and User-Agent, clean domains, and competent analytics, the risk is minimized.